Social Listening Tool

Trending Best Social Listening Tools for 2023: Features and Benefits

Discover the top "social listening tools" and "social media listening" for 2023 and explore their impressive features & benefits. Stay ahead of the competition and engage your audience effectively with these powerful social listening tools of 2023.

"Social listening tool" has become an essential tool for businesses and marketers, allowing them to gain valuable insights from "social media listening" conversations, monitor brand reputation, track industry trends, and engage with their target audience more effectively.

This blog post will explore the top 8 trending "social listening tools" of 2023 and provide practical tips for implementing them effectively.

Social Listening Tools In 2023

The social media listening and tracking tools are available to assist in the process of social listening and monitoring. These tools can be used for both social listening and monitoring.

1. Awario

Awario Social Listening Tool

Awario is a social listening tool that helps individuals and businesses track mentions of their "brand monitoring tool", products, competitors, and industry-related topics in real-time. It allow user to monitor and analyze online conversations.

Awario is a tool that allows users to set up keywords "Brand Monitoring Tool" or phrases to monitor and continuously scan the internet for mentions of those keywords. It provides insight into the number of mentions, sentiment analysis, influence of authors, and reach of conversations.

Features

  • This tool uses the Boolean search mode to create flexible queries and increase the quality of results.
  • Awario provides metrics such as follower count, engagement levels, and authority scores to help identify potential brand advocates or influencers for collaboration and outreach.
  • Leads is a free add-on feature that uses predictive insight to locate people seeking recommendations for similar products or alternatives to the competition.
  • Awario allows users to set up alerts and notifications based on specific criteria, which will send emails or push notifications when new mentions match predefined conditions.

Awario can help identify duplicate content, locate link less brand mentions, and monitor new backlinks to a website.

2. Brandwatch

Brandwatch Social Listening Tool

Brandwatch is a social listening tool that offers image recognition, demographic information, topics that are trending, access to APIs, and dashboards that can exported as customizable PowerPoint presentations. It is one of the more expensive tools.

Brandwatch is a powerful social listening tool that allows businesses and individuals to monitor and analyze "online Brand Monitoring" conversations and mentions, providing valuable insights into consumer opinions, trends, and sentiment.

Features: Brandwatch is a powerful social listening tool with a variety of features.

  • Add preferred websites to gather mentions and find the most popular topics in your field.
  • It's data visualization platform allows users to view Brandwatch information and add insights from various integrations, while image analysis helps locate images with the brand's logo.
  • Brandwatch helps identify and analyze trends in social media conversations related to your brand or industry, allowing you to stay ahead of the curve and adapt your marketing efforts.
  • Demographic data, such as gender, interest, occupation, and geographical location, can be used to target a specific audience.

Brandwatch is a "Social Media Listening" Tool with three sub-tools: Analytics, Visa, and Audience. Analytics has four features: Search, Segment, Analyze, and Action.

3. NetBase

NetBase Social Listening

NetBase is a social listening tool that uses NLP(Natural Language Processing ) to focus on the most important conversations, millions of social media posts daily and over 100 billion historical posts across the social web.

NetBase is a powerful social listening tool that provides businesses with valuable insights and analytics about their brand, competitors, and industry. It uses advanced natural language processing and machine learning techniques to brand monitoring Tool and analyze online conversations across various online sources.

Features

  • NetBase helps businesses stay up-to-date on relevant conversations and engage with their audience.
  • Businesses can use sentiment analysis algorithms to measure customer satisfaction, identify potential issues, and make data-driven decisions.
  • NetBase enables businesses to identify and monitor emerging trends, topics, and themes in real-time.
  • Businesses can use this tool to benchmark their performance and identify opportunities for improvement.

NetBase allows businesses to measure the impact of their marketing campaigns, identify influencers and advocates, and uncover potential issues or crises before they escalate.

4. Brand24

Brand24 Social Listening Tool

Brand24 is a versatile social listening tool that allows marketers to monitor mentions and the conversations across diverse channels, providing valuable insights into brand advocates, and contextual mentions, conversation volumes, and consumer sentiment. It covers social media, news sites, forums, review sites, and app stores.

Features

  • Brand24 has created their Influencer Score to help identify industry influencers and make contacts with them.
  • Social listening tools provide sentiment analysis, allowing users to discover mentions of their company and determine their tone.
  • Using a Discussion Volume Chart, users can detect spikes in mentions of their brand and identify any issues.

Brand24 is a top social listening tool with a statistical analysis approach to social monitoring. It tracks positive, negative, and neutral mentions through hashtag tracking and sentiment analysis. Keyword tracking and data analysis provide context.

5. BuzzSumo

BuzzSumo Social listening Tool

BuzzSumo is a tool for identifying trending topics, assessing evergreen content, and Listening connecting with influencers. It helps marketers understand the popularity of topics and content links on social media, pinpoint brand ambassadors, and gain insights for content creation and competitor analysis.

Feature

  • BuzzSumo allows users to discover popular and trending content by entering relevant search queries.
  • BuzzSumo helps identify influential individuals and thought leaders in your industry, allowing for collaborations, partnerships, and influencer marketing campaigns.
  • Monitor mentions of your brand, products, or keywords across social media platforms to keep track of conversations.

BuzzSumo is a social media and content marketing tool that provides basic features for $95 per month (billed annually).

6. Sprout Social

Sprout Social Listening Tool

Sprout Social combines social listening with social media planning and management, offering a holistic approach to a brand's online presence. It can track trends, monitor mentions, social manage advocates and influencers, monitor competitors' market share, and schedule social media content.

Features

  • Social listening tools provide actionable insights to help develop a marketing strategy.
  • Sprout Social's Smart Inbox allows users to do everything right, from replying to messages to reposting content, all in one place. The social listening feature works in the same way.
  • Create a content strategy and schedule posts using the publishing tool.
Sprout Social is a comprehensive solution for influencer discovery and social media management, with pricing plans starting at $249 per month.

7. Meltwater

Meltwater Social Listening

Meltwater is a social listening tool that helps businesses monitor and analyze social media conversations and online content, providing valuable insights into brand mentions, customer sentiment, industry trends, and competitor activities.

Features

  • Businesses can monitor and track brand mentions, hashtags, and keywords across popular social media platforms, and users can set up customized alerts and notifications to stay informed.
  • Meltwater uses sentiment analysis techniques to measure public perception and identify areas for improvement.
  • Meltwater tracks industry trends, news, and viral content to help businesses stay up-to-date and adapt their marketing strategies.

Meltwater is a tool that helps businesses track and measure their social media presence, identify key influencers, and gather real-time data on customer opinions and feedback.

8. Keyhole

Keyhole Social Listening Tool

Keyhole is a real-time social media analytics platform that helps marketers develop effective influencer marketing campaigns, compare conversations across social media networks, and gain insights into competitor discussions.

Features

  • Keyhole supports various social media platforms, allowing users to capture conversations across multiple channels.
  • Keyhole presents social media data in visual formats to help users quickly identify trends, patterns, and important metrics, facilitating data-driven decision-making.
  • Keyhole offers customizable reporting features to create insightful reports.
Keyhole's benchmarking feature provides a comprehensive analysis of social account performance, revealing influencers used by competitors, with plans starting at $79 per month.

Conclusion

Staying informed about your target audience's preferences, industry trends, and competitor activities is essential for effective marketing strategies. Trending social listening tools provide powerful features and insights for monitoring brand sentiment, researching competitors, and analyzing conversations.